W. H. Paling & Co. is a very successful chain of music-related stores founded by Dutch-born William Henry Paling (1825-1895).
Updated by James R. Stettner, listing this web site as a source of information: http://www.ohta.org.au/organs/organs/SconeUC.html.
In 1918, the organ was relocated to St. Andrew's Presbyterian (later, Uniting Church) in Scone, Australia.
Identified through on-line information from James R. Stettner. -- This was presumably a sales agent. The subsequent placement of the organ is unknown. It had a player attachment with it. Source: Estey Opus List as published in the Boston Organ Club Newsletter (1973-79).
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